Section 2.1 is great. Reminds me of the phrase: People don't want a drill, they want a hole in the wall but actually they want a picture hung up. 3M solved this by selling those hooks with removable sticky tape at the back.
Don't see why you'd look for search queries in a country which publishes precise ticket sales (not just box office revenue) and preorder stats. Market hasn't had a 10 million ticket seller since 2019.
Section 2.1 is great. Reminds me of the phrase: People don't want a drill, they want a hole in the wall but actually they want a picture hung up. 3M solved this by selling those hooks with removable sticky tape at the back.
Can highly recommend Clayton Christensen's book on that topic. Clever solution by 3M btw.
https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1675926881&sr=8-5
영화 is movie, not movie ticket. Also, you should look at Naver and Daum, Google is not a good indicator of SERP or search trends in Korea.
I'm using Naver Datalab for search query analytics in Korea. Thanks
Don't see why you'd look for search queries in a country which publishes precise ticket sales (not just box office revenue) and preorder stats. Market hasn't had a 10 million ticket seller since 2019.
Search queries signal consumer interest, that's why.
But yes, feel free to focus on the same data that everyone else focuses on and is mostly priced-in.