Sanrio Company, Ltd (8136 JP) is a designer, licensor and producer of cute ("kawaii") consumer products. Its most popular brand name is "Hello Kitty". The company has three segments: direct product sales (with inventory risk), licensing of characters to third-parties as well as running two theme parks in Japan. The company has about 450 characters in its current portfolio. After designing a new character, it then markets them through its theme parks and own products. If it becomes a success, it finally licenses it out to third parties - collecting further, high-margin revenue.
Can you write a piece on the Pokemon franchise? It's interesting to see how media franchises monetize their IP