Deep-dive 2021-5: Sanrio Company, Ltd
Sanrio Company, Ltd (8136 JP) is a designer, licensor and producer of cute ("kawaii") consumer products. Its most popular brand name is "Hello Kitty".
The company has three segments: direct product sales (with inventory risk), licensing of characters to third-parties as well as running two theme parks in Japan. The company has about 450 characters in its…
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