Deep-dive 2020-2: Haier Smart Home Co Ltd…

Haier Smart Home (690D GR) is one of China's largest home appliance manufacturers, offering everything from air conditioners to kitchen appliances. Since its founding in 1984, Haier Group chairman Zhang Ruimin has taken the company from a loss-making state-owned refrigerator factory into a global giant. Zhang Ruimin is still in charge and is now putting his focus on international expansion. GE Appliances was acquired in 2016 for US$5.4 billion and the company is quietly acquiring businesses in Europe as well. Haier wants to use these distribution channels to push high quality products at low prices to global consumers.

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