Portfolio update September 2025
A weak month for the portfolio, but with three deep dives published, plenty to think about.
How the election of Prabowo Subianto will affect the Indonesian consumer. Estimated reading time: 15 minutes.
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In the past few days, I’ve been hooked on Netflix’s new drama Cigarette Girl on Netflix. It’s taken Indonesia by storm, depicting the lives of kretek cigarette makers in a quiet town in the 1960s, a few years before the rise of Suharto.
I argue that Indonesia faces a similar political shift today, from democracy to authoritarianism. On 14 February 2024, former defence minister Prabowo Subianto was elected the new President. He has a military background, having served former dictator Suharto and speaks favorably about that era.
Analysts seem to think Prabowo represents continuity, but I’m not so sure. We will know what his intentions truly are only when he takes office in October 2024. In this post, I’ll discuss Prabowo’s rise and its implication for Indonesian equities and the currency.
Table of contents
1. Jokowi’s legacy
2. The 2024 General Election
3. Prabowo Subianto
4. Investment implications
4.1. The broad perspective
4.2. Individual stocks
5. Conclusion
Since 2014, Indonesia has been run by businessman-turned-politician Joko Widodo, also known as “Jokowi.” He was the first Indonesian present who didn’t come from a military background or a prominent Indonesian family, and he’s been almost universally liked by the Indonesian people.
He was born in a poor neighborhood in Surakarta (also known as Solo) in Central Java. Being a diligent student, he secured a seat at a university. After building a furniture export business called Rakabu, he set his sights on politics and first became mayor of Solo and then president of the entire country.
During Jokowi’s tenure, there’s been significant positive change:
Foreign direct investment into Indonesia has now started to rise, driven primarily by investments from China. But there’s also the potential for multinationals to relocate production from China to Indonesia as part of the broader trend of “friendshoring”.
Jokowi has been hugely popular. Opinion polls have given him net approval ratings above 60% for most of his presidency, higher than Narendra Modi's.
But there’s also been clear regression in several areas. For example, in the run-up to Indonesia’s 2024 General Election, Jokowi tried to remove the two-period term limit, enabling him to stay on as President. There was a huge popular backlash against these efforts, and he had to step back from his ambition to stay on as President.
He then tried to engineer other ways to maintain power, including nominating two of his sons to compete in the election. His 36-year-old son Gibran Rakabuming (“Raka”) teamed up with defense minister Prabowo Subianto. Jokowi’s second son, 28-year-old Kaesang Pangarep, was made head of a youth-oriented political party called the Indonesian Solidarity Party.
When his son Gibran encountered legal challenges to his vice presidency, Jokowi influenced the Constitutional Court through his brother-in-law to remove the 40-year minimum age requirement so that he could qualify.
Under Jokowi, critics were often charged with defamation. The Islamist opposition party Prosperous Justice Party (PKS) faced investigation and criminal charges that seemed to be part of a power struggle. Jokowi also undermined the authority of the anti-corruption commission, probably to consolidate his own power.
The question is, what will happen now, given that Jokowi is about to resign and his current defense minister, Prabowo Subianto, is taking over as president?
On 14 February 2024, Indonesia held a General Election. Voters across the country elected a President, Vice President and lawmakers.
Prior to the election, three major alliances had been formed:
In October 2023, Jokowi’s son Gibran Rakabuming - often jokingly referred to as the “nepo baby” - would team up with defense minister Prabowo and serve as his Vice President. In Indonesia, Vice Presidents don’t have much power, but the nomination represented an implicit endorsement by Jokowi of Prabowo’s presidency. The population became convinced he would be the safe choice for those who wanted continuity and stability.
As expected, Prabowo thus won with a landslide, gaining 58.6% of the votes:
In the parliamentary elections for the People's Consultative Assembly, Jokowi’s centrist party, PDI-P, received most of the votes, followed by centre-right Golkar and right-wing Gerindra. The Islamist parties PKB, PKS, PAN and PPP received roughly 30% of the votes.
The fact that Prabowo’s party Gerindra only ranked third shows you how much he benefitted from his association with Jokowi. On his own, he would not have won the election.
But as much as Jokowi would like to control Prabowo, his bargaining power will be limited once Prabowo takes over 20 October 2024. Longer-term, it’s clear that Indonesia will be heavily influenced by Prabowo’s own ambitions and ideas.
In his campaign, Prabowo cultivated a lighter touch, for example, by publishing Instagram videos of himself cuddling with a cat and dancing during his political rallies. His social media campaign portrayed him as “gemoy”, a new Indonesian slang word that translates as “supercute” or “cuddly”.
This was a break from his past. Prabowo is a tough man from a military background. He comes from a prominent family that broke with Indonesia’s founding leader Sukarno. Prabowo spent much of his childhood abroad, in Zurich, London, Hong Kong and Kuala Lumpur.
After he returned to Indonesia, he quickly rose through the ranks of dictator Suharto’s military forces and eventually became its commander, helping Suharto maintain control against both internal and external threats.
He married one of Suharto’s daughters in the 1980s and was thought to be Suharto’s natural successor. Though they later divorced, Prabowo maintained his grip over the military.
As a military commander under Suharto, Prabowo’s track record isn’t exactly clean. He was allegedly involved in the kidnapping and likely death of 20 or so pro-democracy students in the run-up to Suharto’s resignation.
Some argue that he engineered riots in 1998 in a bid to take over the leadership after the fall of Suharto. Prabowo was also integral in suppressing dissent in East Timor and Papua. Prabowo denies all of these allegations and has not been formally charged.
After having been pushed out of the army following Suharto’s fall in 1998, he tried to make a comeback by founding the Gerindra party in 2008. He teamed up with established politician Megawati Sukarnoputri to become her Vice President in the 2009 presidential election but lost that election. He lost again in the 2014 election against Jokowi. And in 2019, he surprisingly teamed up with Islamist parties. But failed yet again. Instead, he was chosen by Jokowi to become his defense minister. He finally achieved his dream of becoming president in 2024.
This background makes it clear that Prabowo is an opportunist. He’s power-hungry and feels entitled to his current position. In the coming six months, many analysts believe he’ll be forming a coalition so broad that there practically won’t be any opposition.
He’s seen as a puppet of Jokowi, as he’s vowed to finish Jokowi’s existing policies like moving the capital city to Kalimantan and push for FDI into nickel smelting and other commodity industries. He apparently promised to only control two ministries: defense and oil & gas.
But let’s see how long this situation lasts. Once Prabowo has consolidated power, through legal means or otherwise, I think he will forge his own path.
In his 2015 book The Paradox of Indonesia, Prabowo rhetorically asked why a nation so rich in natural resources had so many poor people. The book argued that Indonesia’s government officials, media, and even religious leaders had become corrupt and that vested interests had taken over the country. He lamented that Indonesia had lost its way after the fall of dictator Suharto.
This language suggests that Prabowo might want to repeat Suharto’s economic agenda of state control and investment-led growth. And that’s probably not long-term bullish for Indonesian equities.
Another worrying sign is that Prabowo has advocated creating a new entity to receive tax revenues outside the finance ministry, equivalent to setting up an Indonesian equivalent to America’s Internal Revenue Service (IRS). The risk here is that it would mean a loss of control for the Ministry of Finance and greater control for himself.
Given Prabowo’s connection to Suharto, the main worry is whether he’ll eventually push for a return to the 1945 constitution, which was in force during the Suharto years of 1966 to 1998. This would essentially abolish elections and reinstate dictatorship.
There is no doubt that Prabowo is about to become a powerful man - it’s only question of how powerful he’ll become. Jokowi seems to be hoping that his son Gibran will become Indonesia’s next president in 2029 or 2034. Other influential politicians like Megawati Sukarnoputri are also likely to oppose any consolidation of power into the hands of Prabowo, providing some checks and balances in the system. For now, at least.
The broad Indonesian stock index Jakarta Composite had a forceful recovery from COVID-19 with recent enthusiasm for consumer stocks:
Indonesian bank stocks such as Bank Rakyat and Bank Central Asia have done particularly well, with their earnings growth exceeding the rest of the index. Banks now represent almost half of the MSCI Indonesia index ETF.
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