Deep-dive 2022-30: Café de Coral (341 HK)
Hong Kong’s leading local fast-food chain seeing light at the end of the COVID tunnel
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Café de Coral (341 HK) is Hong Kong’s largest local fast-food chain, serving affordable Chinese and Western cuisine to 300,000 customers daily.
The company was started by individuals in the Lo family, which also founded Vitasoy and restaurant competitor Fairwood. The Lo family continues to control Café de Coral, with the CEO now the son of one of the original founders.
Today, Café de Coral has around 500 outlets in Hong Kong and across the border in mainland China. The average ticket price is about HK$40-50 per customer. And many of the customers in Hong Kong are office workers looking for quick and affordable meals.
The growth potential for the business lies in its mainland business. The company plans to double its number of mainland Chinese outlets within the next three years, implying an almost 10% yearly store count growth for Café de Coral, on top of low-single-digit same-store-sales growth.
From what I can tell, unit-level margins are quite high for Café de Coral’s mainland stores. But the company has spread itself thin across many cities and with its food processing plants severely underutilised. Margins should improve as those utilisation rates come up.
Like most restaurants in Asia, the company has suffered during COVID-19. The Hong Kong government introduced customer distancing rules, restricted dining-in hours and the number of restaurant customers at any given time was capped at certain percentages. Many smaller Hong Kong restaurants went out of business.
From October 2022, Hong Kong lifted the restrictions on restaurant opening hours. Some restrictions still remain, including the number of restaurant guests. But given Beijing’s shift towards living with endemic COVID, I believe that we’re now seeing the light at the end of the COVID tunnel.
It’s also more likely that the HK-mainland China border will open up now that COVID-19 is spreading across both Hong Kong and mainland China. Opening the border seems high on the government’s priority list.
At a 9% operating margin once COVID-19 restrictions are eased, and centralised food kitchens see greater utilisation rates, I expect EPS to come back to around the HK$1.0 level, which would imply a P/E of 12x. Historically, the stock has traded closer to 22x due to a perception of strong corporate governance and growth potential in mainland China.
The main risks that I’ve been able to identify include net migration from Hong Kong, high food prices, recurring increases in Hong Kong minimum wages and the risk of food safety scandals. But neither of these risks would threaten the competitive advantage of the business.
Given that I’ve previously covered competitor Fairwood - presentation available here - a key question is which businesses have stronger competitive advantages and greater growth potential. In my subjective view, I believe that Café de Coral has a better brand name. And Café de Coral’s management team seems more seasoned.
There’s no doubt, though, that by copying some of Café de Coral’s methods of operation, Fairwood has created immense value for shareholders with a high return on equity. Fairwood’s stock also trades at surprisingly low multiples. It’s possible that both businesses will do well coming out of COVID-19.
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