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Can foreign companies succeed in China?

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Can foreign companies succeed in China?

Michael Fritzell
Apr 25, 2021
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Can foreign companies succeed in China?

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Wharton professor Karl Ulrich’s and Lele Sang’s new book “Winning in China” chronicles the successes and failures of foreign companies trying to succeed in China. Some have done extraordinarily well. Others have failed.

So what are the characteristics of the companies that did well and not?

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